Our Story

Welcome to Chida Frida, where every product tells a story and every story starts with family. We’re a father-daughter team based in San Antonio, Texas, and our journey began just like yours might — with big dreams and a determination to create something meaningful.

During the COVID-19 pandemic, we found ourselves spending more time together, sharing ideas, and envisioning products that didn’t yet exist: leather goods for women that were not only beautiful but also ethically made and locally sourced. When we couldn’t find what we were looking for, we decided to create it ourselves, right in our garage. That’s how Chida Frida was born.

Our mission is simple: to craft high-quality, one-of-a-kind products that reflect the spirit of Texas — bold, authentic, and full of heart. We take pride in working with ethical materials and supporting local artisans, ensuring that every piece we make carries the values we live by.

At Chida Frida, you’re not just a customer; you’re part of our story. We created this brand with you in mind, knowing that you value craftsmanship, integrity, and products with a purpose. Whether you’re a lifelong Texan or someone who simply loves the Lone Star State’s spirit, we’re here to bring a little piece of Texas pride to your life.

Thank you for being part of the Chida Frida journey. We can’t wait to share our creations with you!